If any of you have children of that age, you will agree with me that children not only have no idea of the price of a washing soap, they also have no idea what brand their mother is using.Or for that matter a child in a jewelery ad.
Of late, children have taken the chunk of the modeling in the ad world. Initially it started with shoe polish, food items etc. When marketeers found that the parents are forced buy these products by their children, they found an easy way.
It is definitely advantageous to those who market the product:
- The children have to be paid less than an adult model.
- They have a better market appeal.
Definitely, a parent feels proud when her child is seen on visual media and becomes famous not to mention the money he would bring in.
Compared to these small pleasures, the pains are immeasurable.
- At that tender age, any child would enjoy the fame and attention and gifts that is showered on him/her.What happens when he grows up and does not get the same attention? How this affects, only a psychologist can say.
- The child model looses the pleasures of his childhood.
- He may lose interest in studies and may not qualify himself.
I have nothing against using the children as models in the right kind of ads. One good example is the airtel ad and the other one where a child admonishes a man for spoiling a national monument.
Will the admakers think about it. I wish.
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1 comment:
I agree with most of what you say. But, is it right to make children work at all? A boy in a tea-shop probably has poorer working conditions. But, work is work, whatever the conditions may be.
In the last 6 months , i have seen interviews of 2 leading yesteryear child artists aspiring to be todays' heroines. They are hardly 16 years old and happily claim that they don't have friends and their mother is their best friend.
Is this a right psycological development?
It is probably not possible to see black or white in life. But, i think we all see shades we are comfortable with.
JUST MY MUSINGS!!!!!!!!
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